scam

The Book Ad Scam

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Ever tried to buy an ad at one of those book advertising websites?  You pay the fee and they advertise your book on their website/facebook/twitter for a day. Some are cheap-ish whereas others are hugely expensive and trade on nothing more than their name. The hook is simple – you pay them to put your book ad in front of thousands of potential readers/buyers via their website or email list. Seems great doesn’t it? The only problem is that all of them that I’ve come across so far – and that is a lot – demand you have a certain number of reviews at a certain level before they will then CONSIDER – yes, just consider – taking your book for an ad. Most often they still turn you down even if you can qualify.

I’ve seen a huge number of authors who, like me, moan constantly at how impossible it is to find genuine reviews. Yes, you can do the sock puppet thing by writing your own under fake names. You can buy them, and you can ‘trade’ reviews with another author (the unspoken rule here is that it has to be 5*). Getting genuine ones is impossible, completely and totally impossible. Not only do readers want you to give them your hard work for free, but they then won’t even bother to write a short 1 sentence review by way of recompense. I am quickly getting to hate so called readers.

This whole book ad thing is a total scam. The most well known of these advertising sites charges hundreds of dollars for a book ad, which you then have to ‘qualify’ for by having dozens of 5* reviews. Listen assholes, if I had that many 5* reviews I wouldn’t need your poxy website would I.

My advice to anyone and everyone is simple – don’t use these sites. They just want to take your hard earned money and even if you buy enough reviews to qualify, they then invent some other reason to turn you down – your book isn’t their genre, the cover isn’t professional enough, there is a single typo on page 427, or whatever.

I am sick of all the scams being peddled out there aimed at hard working authors like me. I am also sick of ‘readers’ who actually don’t read and certainly never review. This ridiculously out of control self publishing thing has to blow up soon, it has to. Then maybe, hopefully, all the peddlers of the dross will realise that they really should go back to doing manual labour, and those with real creativity can get their quality work out there. Then it will just be a case of educating the brainless masses on how to actually read quality work.

 

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The Big Editing Services Scam

This morning I decided to do a little fun research about the cost of hiring an editor.  Now this is in no way a scientifically based study, I googled and picked one at random, to check out her rates and qualifications.

She charges £17 – £22 per 1000 words.  Multiply that by the number of words in your novel and you’ll get a final cost.  Multiply this final cost by how many books you write per year and you’ll get a yearly cost.

She has some qualifications (allegedly).  A PhD in English Lit, BA in English and an MPhil in medieval studies.  All good qualifications, although I fail to see how a degree in medieval studies makes her qualified to comment on my space operas..!

The job of editor is multi layered.  They have to find your structural errors – spelling, punctuation, grammar, tense, continuity errors, passive voice and all the other structural mistakes we all make when we write.  On top of that, they give their opinions on the other, more abstract areas of your writing, which generally consists of comments about your characters, the environments, situations and the action within the story; whether they like it or not is basically what this part of the job means.  Okay that is simplifying it somewhat, but in essence that what it is.

The structural errors are things we can all learn to correct ourselves.  We don’t need an editor to find our spelling mistakes, wrong tenses, bad punctuation (or none at all), and faulty grammar.  You can google and learn how to punctuate your dialogue correctly, you can learn about the correct use of tenses and you can easily brush up on your grammar.  There are millions upon millions of articles about passive voice versus active voice and it doesn’t take long to find out what a dangling modifier is nor how many adverbs are too many adverbs.

You don’t need to pay someone to do this for you.  You can do it yourself easily, by researching and buying a few books on writing basics. If you pay someone to do this stuff for you, you are either too lazy to do it yourself or you have far more money than sense.  Good for you, whatever blows your skirt up.  Most of us don’t have that kind of money and we’re made to feel unworthy as writers for not shelling out hundreds and thousands of pounds to have someone do it for us.  I once had a gal on facebook tell me she charged “up to 1500” for editing.  Although she didn’t say whether that was pounds or dollars, it’s still a lot.  When I told her I couldn’t afford it, she then posted on her page, naming me by name, that I obviously didn’t value my own work highly enough and that if I did, I would pay.  Those who know me well enough won’t need me to explain how I reacted to that..!

As for the more abstract areas of writing, this is where I have the biggest problem with editors.  No matter what qualifications you have, your opinion as to my characters’ depth (or lack thereof), my story arc, the realism of my narrative or the enjoyment to be gained from reading my work is of no more value than anyone else’s.  This is not something that a degree in English can teach, it is felt by each individual reader.  Some will like it, others will not.

All authors out there feeling bad because they can’t afford an editor, stop feeling bad.  Buy books on punctuation and grammar.  Research the internet about these basic building blocks of writing, all the info is there by the truck load for you to read.  Once you’ve corrected the spellings, punctuation and so on, get family and friends to read it and ask them intelligent questions.  Are the characters believable? Are any characters superfluous to the story? Does the story flow? Are the environments realistic enough?  Is the action right for the story?  Their answers to theses type of questions, rather than just “did you like it?”  will tell you what (if anything) needs to be tweaked, added or taken away.

This gal may be very good at her job, she may be a total fraud.  The thing is, you could be paying her thousands of pounds for a job you can do yourself, with a little time devoted to learning the basics.  People think that because someone calls themselves an editor, that what they say about your book is gospel and you’ll be bound to fail if you don’t apply their recommendations.  This is bollocks.  All they do is give their opinion, which is no more valid than anyone else’s.

Don’t shell out your life savings or remortgage your condo to hire someone to do something you can do yourself.