Further to this post about my experience using facebook paid ads, I decided to throw caution to the wind and run a giveaway on Goodreads for my last novel, Fetish. This is yet another attempt at raising a little awareness ‘out there’ towards myself as an author and my books.
Goodreads giveaways are free to run, but there are one or two points to remember. First, it’s only for paperbacks. Yep, those of you who publish only in ebook formats can leave the room now, or why not hop on over here and find something spectacular. For those who, like me, publish in both ebook and paperback, stick around a while. So long as you are prepared to give away an actual, physical book, you can have a Goodreads giveaway. This means purchasing at least one copy of your own book, and then paying to mail it/them to the winner(s). Other than that, there are no additional costs.
Second, it is absolutely forbidden to contact the entrants or winners for any purpose whatsoever. To do so gets you labelled as a spammer. This means you can’t add them to a mailing list, nor even say hello, buy my other other books while you’re waiting to win this one, etc. Many authors are a little trigger happy, so this might be painful for some.
You can choose to give away as many books as you want, or just a single copy, whatever blows your skirt up. I gave away three signed copies. You have control over which countries your giveaway is open to, which I guess is to allow you to control postage costs. Most people go for USA, UK, and Canada, although just about every other country in the world in on the list. Click on as many or as few as you want.
My giveaway ran for a calendar month and in that time, I had 864 entrants. This is amazing when compared to my last attempt at running a facebook giveaway event, which gathered an immense crowd of just two entrants. Some of the other giveaways in the list have thousands of entrants. I suppose it comes down to how well known you are and the genre of the book you are giving away that dictates how many entrants you will attract. That is 864 people who now know I exist and that I write science fiction novels. There is now a chance, albeit slim, that a few might venture to take a look at my books. They might not, they probably won’t, but there is now that chance where there was none before.
If the three winners actually read the book and like it, they might buy some of my others, or tell their friends how they enjoyed it, review it even. It is all maybe and what if’s but it’s something, a chance I never had before. It’s a step along the marketing road, a road I seldom travel.
Now for the figures. I had to purchase three copies of my paperback, which cost me £15.24. Postage costs for the 3 books to the winners, all USA residents, was £22.35
This means the entire cost of this promo experiment was £37.59. To get that back I need to sell five paperbacks or twenty ebooks.
The point of this experiment was not entirely to make sales though. What I’m trying to do is build my brand permanently rather than make a quick sales spike that lasts a day then flatlines again. I’m trying to get myself into the public’s awareness, get my books onto their radar, as a permanent fixture and not just a flash in the pan.
With so many marketing and promo opportunities out there that cost a whole wedge of cash, this seems to be one of the cheaper ways to get my books into readers’ hands, even if it is just a couple of raffle winners.