The Book Ad Scam

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Ever tried to buy an ad at one of those book advertising websites?  You pay the fee and they advertise your book on their website/facebook/twitter for a day. Some are cheap-ish whereas others are hugely expensive and trade on nothing more than their name. The hook is simple – you pay them to put your book ad in front of thousands of potential readers/buyers via their website or email list. Seems great doesn’t it? The only problem is that all of them that I’ve come across so far – and that is a lot – demand you have a certain number of reviews at a certain level before they will then CONSIDER – yes, just consider – taking your book for an ad. Most often they still turn you down even if you can qualify.

I’ve seen a huge number of authors who, like me, moan constantly at how impossible it is to find genuine reviews. Yes, you can do the sock puppet thing by writing your own under fake names. You can buy them, and you can ‘trade’ reviews with another author (the unspoken rule here is that it has to be 5*). Getting genuine ones is impossible, completely and totally impossible. Not only do readers want you to give them your hard work for free, but they then won’t even bother to write a short 1 sentence review by way of recompense. I am quickly getting to hate so called readers.

This whole book ad thing is a total scam. The most well known of these advertising sites charges hundreds of dollars for a book ad, which you then have to ‘qualify’ for by having dozens of 5* reviews. Listen assholes, if I had that many 5* reviews I wouldn’t need your poxy website would I.

My advice to anyone and everyone is simple – don’t use these sites. They just want to take your hard earned money and even if you buy enough reviews to qualify, they then invent some other reason to turn you down – your book isn’t their genre, the cover isn’t professional enough, there is a single typo on page 427, or whatever.

I am sick of all the scams being peddled out there aimed at hard working authors like me. I am also sick of ‘readers’ who actually don’t read and certainly never review. This ridiculously out of control self publishing thing has to blow up soon, it has to. Then maybe, hopefully, all the peddlers of the dross will realise that they really should go back to doing manual labour, and those with real creativity can get their quality work out there. Then it will just be a case of educating the brainless masses on how to actually read quality work.

 

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