Facebook paid promo ad – my experience

The other day, I decided to risk my hard earned and pay to ‘boost post’ on my facebook author page.  For those who’ve spent their entire lives in a cave, this means that you pay some money and facebook will make sure your post is seen by many more people than it usually is.  Facebook’s algorithm means that any post will usually be seen by around 10% of your ‘likers,’ which is, to put it mildly, no more use to anyone than a chocolate fireguard.

Now, I’ve never done this before so this was an entirely new experience for me.  I’ve read the experiences of other authors, both for and against and decided to risk $5 for three days ‘exposure’ for my ad, with the promise of it being seen by around 1000 people.  Seeing as how my posts usually get seen by around 30 to 40, I thought it worth a try.  I set up my post, with a photograph pertaining to the book and a catchy ad with a link to the book on Amazon.  Then I sat back and waited.

Three days later and my post was seen by just over 1000 people, but there’s no way to tell if it was 1000 individual and separate people or the same 50 who had to endure it 20 times..!  When looking at the stats, I got 1 click through from the link and 2 photo click views.  Also I go no additional page likes.

As far as sales are concerned, I got, wait for the drum roll, 1 sale.

Do I think paid facebook ads are worth it..?  Not on your nelly mate.  I won’t be doing it again.  That $5 could’ve bought me a loaf of bread and a pack of butter and I’d have had toast for a week.


  1. Thanks for sharing. I had been thinking of doing the same, but now I won’t bother.

    Over the years, my experiences with marketing and paid advertising has taught me that unless you’re dumping a metric f*ck-ton of money into your campaign, it’s not worth it. Would I pay for FB promo ads? As you say, ‘not on your nelly.’

    I have had a great experience with one type of cheap marketing, though, which I’ll pass along (although, no one believes me, and no one takes my advice – it’s true!). I took the plunge and decided to participate in the KDP Select (Kindle Direct Publishing Select) program. This means going exclusive with Amazon for your eBook sales and sacrificing the other distributors. For me, that meant sacrificing less than two percent of my sales, so it wasn’t a big deal.

    Anyhoo, if you’re not familiar, KDP Select allows you to to 5 promo days each three month cycle. During the promo period I hired a book-tweeting service (about $25 a day) and relentlessly tweeted out to tens of thousands of people all throughout the promo days. I used up all five of my days this way and gave away a whopping 30K books. The resulting sales spike that followed each of the giveaways netted me an additional 1800 book sales that I wouldn’t have had otherwise, and kept me nice and cozy in the top 100’s. Plus, the books that the Prime members ‘borrowed’ more than made up for my lost sales from other retailers.

    I urge every independent writer to give this a try! (I sound like a KDP sales rep, I know. It’s terrible).

    1. Hi Cary, I’ve always stayed away from the Select as other authors have said it didn’t work for them. I guess it just goes to show that there isn’t one thing that will work for everyone. Shame.

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