The other day, I decided to risk my hard earned and pay to ‘boost post’ on my facebook author page. For those who’ve spent their entire lives in a cave, this means that you pay some money and facebook will make sure your post is seen by many more people than it usually is. Facebook’s algorithm means that any post will usually be seen by around 10% of your ‘likers,’ which is, to put it mildly, no more use to anyone than a chocolate fireguard.
Now, I’ve never done this before so this was an entirely new experience for me. I’ve read the experiences of other authors, both for and against and decided to risk $5 for three days ‘exposure’ for my ad, with the promise of it being seen by around 1000 people. Seeing as how my posts usually get seen by around 30 to 40, I thought it worth a try. I set up my post, with a photograph pertaining to the book and a catchy ad with a link to the book on Amazon. Then I sat back and waited.
Three days later and my post was seen by just over 1000 people, but there’s no way to tell if it was 1000 individual and separate people or the same 50 who had to endure it 20 times..! When looking at the stats, I got 1 click through from the link and 2 photo click views. Also I go no additional page likes.
As far as sales are concerned, I got, wait for the drum roll, 1 sale.
Do I think paid facebook ads are worth it..? Not on your nelly mate. I won’t be doing it again. That $5 could’ve bought me a loaf of bread and a pack of butter and I’d have had toast for a week.